T. Raghavendra Rao, the founder and Chairman of the Sustainable Technologies & Environmental Projects Pvt. Ltd. (STEPS) company, explains that even though the total amount of water within the earth’s system remains fairly constant, population growth, the uneven distribution of water around the globe, environmental pollution, and the effects of global warming are contributing to water scarcity. “India is also being affected by rapid industrialization,” he says. “Industries such as food processing, power plants, textile mills, and paper and pulp manufacturers require vast quantities of water. The share of water consumed by these industries is so huge that not enough water is available to the populace and agriculture.” India accounts for only four percent of the world’s water resources, but it has 16 percent of the world’s population.